Filmed over ten years “It’s Yours” explores how it became possible to become a rap star through a Twitter account, Youtube site or Myspace page.
It gives close attention to some of the most innovative and enterprising of these artists as they were doing it : Wiz Khalifa - who went from being dropped by a major record label to becoming the break-through artist of 2011 all thanks to the support of his fans and his commitment to building a buzz on his own. Artist and marketing genius Lil B -whose bizarre creativity has produced new trends in style, fashion, music, and production in a short timespan.
Media darlings Odd Future - who took the music industry by storm by becoming the DIY evangelists of today’s Hip Hop generation, the collective doing all production, graphics and videos by themselves. And Syd - who went from being Odd Future’s sound mixing engineer/dj/producer to front woman of the electronic soul band, The Internet.
Media darlings Odd Future - who took the music industry by storm by becoming the DIY evangelists of today’s Hip Hop generation, the collective doing all production, graphics and videos by themselves. And Syd - who went from being Odd Future’s sound mixing engineer/dj/producer to front woman of the electronic soul band, The Internet.
The film also examines the pitfalls and achievements of this new ever changing landscape; from the controversy that besets lyrics website Rap Genius (now known as Genius) and the closing of legendary record shop Fat Beats to the origins of a social and political movement like Ferguson.
Featuring : Wiz Khalifa, Lil B, Currensy, Syd, Action Bronson, Kendrick Lamar, Chuck D, Fab 5 Freddy, Too Short, Terrace Martin, Tef Poe

SCREENINGS
SEE THE SOUND Festival, Soundtrack Cologne
Cologne,
GERMANY
PREVIEW SCREENING
HIP-HOP & the internet
Los Angeles,
USA
Musikfilm Festivalen DFI
Copenhagen, DENMARK
Festival Altaveu
Sant Boi, Catalonia SPAIN
Online,
BRAZIL
Melkweg Cinema, Amsterdam,
THE NETHERLANDS
BadWest Docs (virtual events), CA
USA
USC
followed by a Q&A with Marguerite de Bourgoing, Benjy Grinberg, Taj Frazier
USC Annenberg School for Communication, USA online RSVP HERE
March 4 2021, 4PM
MONOPOL MUSIC FESTIVAL
The Canary Islands, SPAIN
Dec 7 / Dec 19 2020
Digital version
SPAIN
Oct 19- Nov 8 2020
MUSICAL ECRAN
La Sirène, La Rochelle, FRANCE
Oct 3 2020
PIOCHE PROJECTS
Biarritz
FRANCE
Sept 12 2020
Official Selection Festival Musical Ecran 2020
L’Utopia, Bordeaux, FRANCE
Sept 11 2020
Digital Version
Ohio
USA
Sept 17 2020
London,
UK
Feb 23 2020
Official Selection
Cinemark, Baldwin Hills, Los Angeles
USA
Feb 13, 16 2020
DOC’N ROLL FILM FESTIVAL 2019
Official Selection
The Genesis, London UK
Nov 14 2019
French avant-première
Le Silencio, Paris, FRANCE
Nov 9 2019
As part of the Contact High Film series
Delicious Pizza, West Adams, Los Angeles USA
July 13 2019