IT'S YOURS (2019)

A story of how Hip Hop used the internet to revolutionize the music industry.

Rent "It's Yours - a Story of Hip-Hop & the Internet" (2019)

Filmed over ten years “It’s Yours” explores how it became possible to become a rap star through a Twitter account, Youtube site or Myspace page.

It gives close attention to some of the most innovative and enterprising of these artists as they were doing it : Wiz Khalifa - who went from being dropped by a major record label to becoming the break-through artist of 2011 all thanks to the support of his fans and his commitment to building a buzz on his own. Artist and marketing genius Lil B -whose bizarre creativity has produced new trends in style, fashion, music, and production in a short timespan.
Media darlings Odd Future - who took the music industry by storm by becoming the DIY evangelists of today’s Hip Hop generation, the collective doing all production, graphics and videos by themselves. And Syd - who went from being Odd Future’s sound mixing engineer/dj/producer to front woman of the electronic soul band, The Internet.

The film also examines the pitfalls and achievements of this new ever changing landscape; from the controversy that besets lyrics website Rap Genius (now known as Genius) and the closing of legendary record shop Fat Beats to the origins of a social and political movement like Ferguson.

Featuring : Wiz Khalifa, Lil B, Currensy, Syd, Action Bronson, Kendrick Lamar, Chuck D, Fab 5 Freddy, Too Short, Terrace Martin, Tef Poe