“We’ve been around, it’s just the world caught up to the web” Curren$y
HOW HIP HOP’S USE OF THE INTERNET CHANGED THE MUSIC INDUSTRY
BY THE DAWN OF THE 21st CENTURY, HIP-HOP SALES HAD REACHED AN ALL-TIME HIGH, BUT ONE THING REMAINED THE SAME :the doors were still locked, and the music industry held the keys.UNTIL…
Filmed over ten years “It’s Yours” explores how it became possible to become a rap star through a Twitter account, Youtube site or Myspace page. It gives close attention to some of the most innovative and enterprising of these artists as they were doing it:
From Wiz Khalifa – who went from being dropped by a major record label to becoming the break-through artist of 2011.
To artist and marketing genius Lil B -whose bizarre creativity has produced new trends in style, fashion, music, and production in a short timespan.
Media darlings Odd Future – who took the music industry by storm by becoming the DIY evangelists of today’s Hip Hop generation.
And Syd – who went from being Odd Future’s sound mixing engineer/dj/producer to front woman of the electronic soul band, The Internet.
The film also examines the pitfalls and achievements of this new ever changing landscape; from the controversy that besets lyrics website Rap Genius and the closing of legendary record shop Fat Beats to the origins of a social and political movement like Ferguson.
The Foreign Exchange
Fab “5” Freddy
Written, Produced & Directed by Marguerite de Bourgoing
Co-produced by Val The Vandle, Rebecca Haithcoat, Taj Frazier, Nicolas Manuel
Associate Producers: Jasmin Ratansi, Patricia A. Patton, Moses Lujan, Philippe de Bourgoing
Production Co-ordinators: Brandon “Belvi” Banks, Nicole Dawley, Ebony Walton, Matt Davis
Photography: Kasey Stokes, Ayla “Brass” Montgomery
Edited by Eric Pritchard, Emile Orsini, Jim Kelly, Marguerite de Bourgoing
Director of Photography: Marguerite de Bourgoing, Laurent Lawson, Braden Duemmler, J Nyce
Main graphics: Cyril Durignon
Original Music: Vann Clayton, Toby Wincorn
Poster artwork: Julie Berranger
Consulting Producers: J. Kevin Swain, Anthony Maddox